1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

The first thing we did at the beggining of this coursework was too research music videos themselves and also adverts/posters and digi-packs. We also analysed them and the characterstics of which they have and different concepts and ideas that make these products stand out from the rest. The research for our digi pak was not that easy as we can only base our research on what we saw. However, this was sufficient as we still wanted to maintain that urban feel to the whole concept of the digi pak and advert poster of which we used an old wall, which again adds the urban mise en scene to the whole concept of it aswell as the hoody of which the artist was wearing on the front cover.


The first major part of our media product was the research of the genre (dubstep) and the different kinds of music videos that are usually associated with certain genres of music, for example, pop songs usually have a dance routine and sometimes a slight narrative theme to it such as "Baby One More Time" by Britney Spears.


We also did a textual analysis of a song, mine was "Shot Yourself In The Foot Again" by Example and also "To The Stars" (Break the Noize and The Autobots Remix). I noted the ways in "Shot Yourself In The Foot Again" depicts a very well done narrative storyline and the way the beats and lyrics of the song match the way the song is edited and told. Another aspect of the textual analysis is how the audience percieve the artist both in terms of the music video but also in the public eye. Aswell as just analysing the music video it also gave us an oppurtunity to develop and create ideas.

We also researched the history of the music video where we made a timeline of the crucial and main events/parts of the life of the music video and also made notes on the "100 Greatest Music Videos Ever", which was a documentary of which we watched in class and took notes on the music videos and how they incoporated a huge variety of ideas and effects to make it in the top 100 music videos ever.

As many real dubstep videos, the artist usually doesn't make any appearance in their videos but sometimes they make a cameo appearance, where they only appear in the background of the video for one scene and for a very short amount of time. We did do this in one of the flash back scenes, the one where the main character is with his friends.

One convention that we did go against is the fact that most dubstep songs show live concerts and performance from festivals and gigs. Not all dubstep music videos are like this but the majority of them are, however we took more of a narrative approach to our song because our song is not a "live" song which means that it wouldn't necessarily be a song that would be played live at a concert and therefore ,would be difficult to film. As you can see we have incorporated many of the ideas that we have posted in our blog. Since dubstep is a growing genre, coming from the underground world of music in London, we decided to use "urban" stytle text and this has been consistent throughout our blog. However, we have gone through different styles of text and font and we have also used many different sites and programs to find a good font and one of the main websites we used was called "Da Font" which offers a huge variety of fonts.

Da Font Logo:


This is the link to the website, "Da Font": http://www.dafont.com/